Conducted annually, the awards have been established to honor innovative consumer brands by recognizing their most innovative consumer products. The World Brand Awards are open to all domestic and international brands available in the consumer marketplace. The program provides a notable opportunity for high-performing organizations which have developed innovative consumer products to be acknowledged internationally.
The World Brand Award for New Product Innovation recognizes innovative consumer products recently launched to market offering a point of difference from their competitors. Products entered in this category must have been launched after 1st January 2016 to be eligible.